Personal Information We Collect
Information Collected Automatically
When you visit the Website, we may automatically collect certain information about your device and how you interact with the Website, including:
- Browser type
- IP address
- Time zone
- Cookies and similar technologies
- Pages or products viewed
- Websites, advertisements or search terms that referred you to the Website
- Information about how you browse and interact with the Website
We refer to this as “Device Information.”
We may collect Device Information using technologies including:
- Cookies – small data files stored on your device
- Log files – which record actions occurring on the Website, such as IP addresses, browser type, referring pages and timestamps
- Web beacons, tags and pixels – electronic technologies used to understand browsing behaviour and the effectiveness of advertising
Information You Provide
When you place or attempt to place an order through the Website, we may collect information including:
- Name
- Billing address
- Shipping address
- Payment information
- Email address
- Phone number
- Order and transaction information
Payment information is generally processed securely by our payment providers, and ARCTIC does not necessarily receive or store complete payment card details.
When we refer to “Personal Information” in this Privacy Policy, we mean information that identifies or can reasonably be linked to an individual, including relevant Device Information and Order Information.
How We Use Your Personal Information
We use Order Information where necessary to:
- Process and fulfil purchases
- Process payments
- Arrange shipping and delivery
- Provide order confirmations and tracking information
- Communicate with customers
- Provide customer service
- Detect and prevent fraud or security risks
- Handle returns, refunds and complaints
- Comply with applicable legal and accounting requirements
- Provide marketing communications where permitted and based on your preferences
We may use Device Information to:
- Detect potential fraud or security risks
- Operate and improve the Website
- Understand how visitors browse and interact with our Website
- Analyse the performance of products, pages and campaigns
- Measure and improve advertising and marketing
- Personalise content and advertising where permitted
How We Share Personal Information
We may share Personal Information with trusted service providers where necessary to operate ARCTIC and provide our services.
These may include:
- Shopify, which provides our e-commerce platform
- Payment processors
- Shipping and logistics providers
- Fulfilment partners and suppliers
- Customer service providers
- Analytics providers
- Email and communication providers
- Advertising and marketing platforms
These parties may process information only as necessary to perform their respective services or as otherwise permitted by applicable law.
We may also disclose Personal Information where reasonably necessary to:
- Comply with applicable laws and regulations
- Respond to lawful requests from authorities
- Protect our legal rights
- Prevent fraud or misuse
- Protect the safety and security of ARCTIC, our customers or others
International Fulfilment & Data Transfers
ARCTIC operates internationally, and orders may be fulfilled directly by suppliers and logistics partners located outside your country, including in China.
To fulfil an order, necessary information such as your name, delivery address, phone number and relevant order information may therefore be provided to fulfilment partners, suppliers and shipping carriers.
Personal Information may also be processed in countries other than the country in which you live.
Where required, we take appropriate measures to ensure that international transfers of Personal Information are handled in accordance with applicable data protection requirements.
Cookies & Similar Technologies
We use cookies and similar technologies to operate the Website, remember preferences, understand Website usage and support analytics and advertising.
Where required by applicable law, non-essential cookies and similar technologies are used based on your consent.
You can manage your cookie preferences through the cookie controls available on our Website and through your browser settings.
Disabling certain cookies may affect some Website functionality.
Behavioural Advertising
Where permitted and, where required, with your consent, we may use information about your interaction with the Website to provide and measure advertising that may be relevant to your interests.
This may involve advertising and analytics providers such as Meta (Facebook and Instagram) and Google.
You may be able to manage personalised advertising through your browser, device settings, our cookie controls or the privacy settings provided by the relevant advertising platform.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your Personal Information.
These may include the right to:
- Request access to Personal Information we hold about you
- Request correction of inaccurate Personal Information
- Request deletion of Personal Information
- Request restriction of certain processing
- Object to certain processing
- Withdraw consent where processing is based on consent
- Request a portable copy of certain Personal Information
- Opt out of certain targeted advertising, sale or sharing of Personal Information where applicable
Residents of the United Kingdom and European Economic Area may have additional rights under applicable data protection legislation, including the UK GDPR and GDPR.
Residents of certain U.S. states may also have additional rights under applicable state privacy legislation.
To exercise an applicable privacy right, please contact us at contact@thearcticgear.com.
We may need to verify your identity before completing certain requests.
Legal Bases for Processing
Where the GDPR or UK GDPR applies, we process Personal Information under one or more appropriate legal bases, including:
- Contract – where processing is necessary to process and fulfil your order
- Legal obligation – where information must be retained or processed to comply with applicable laws
- Legitimate interests – where necessary to operate, protect and improve our business, provided those interests are not overridden by your rights
- Consent – where you have provided consent, including for certain marketing or advertising activities where required
Data Retention
We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer service, resolving disputes and meeting applicable legal, tax and accounting requirements.
Retention periods may vary depending on the type of information and applicable legal obligations.
Security
We use reasonable administrative, technical and organisational measures designed to protect Personal Information.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
Minors
The Website is not intended for children under the age of 16, and we do not knowingly collect Personal Information directly from children under 16.
If you believe that a child has provided Personal Information to us, please contact us at contact@thearcticgear.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies or legal requirements.
Any updated version will be published on this page.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights or have questions about how your Personal Information is handled, please contact:
ARCTIC
Website: thearcticgear.com
Email: contact@thearcticgear.com